Business Development Marketing
Cutting Edge Marketing Advice for Business Development Professionals
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I’m starting a job as a Business Development Manager for an ERP Software company – what books should I read?
Sales- and Business Development-related books, of course. Small company with two small international branches. These are my recommended sales/marketing books for software companies: http://www.software-marketing-advisor.com/software-marketing-books.html They’re not all specific to selling software. Many are general sales books that I think are the most valuable (were to me) for selling and marketing enterprise software. Good luck! Joanna…Read More