In this clip, Rich Schefren explains that the best business development strategy is to let yourself progress from the task does to the marketer and then to the owner. Becoming the owner simply means letting the business run itself. He cautions the need to resist getting drawn into the doing phase because you enjoy the tasks. Rich goes on to explain some of the things he has been working on as a business owner. This includes his business growth strategy of pushing for event driven marketing.
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Duration : 0:11:50
Originally posted 2010-11-16 10:38:19.