International Business Development: Applying Managerial Skills to Social, Environmental, and Health Care Problems
Sebastian Teunissen [Executive Director, Clausen Center for International Business and Policy, UC Berkeley]
There are new challenges facing Business Development in today’s business enviroment. This video discusses some of those.
Technological advances are helping to create new solutions for some of the gravest problems facing developing countries. Whether the objective is to improve living conditions, eradicate disease or fight poverty, technologies have shown gratifying results. The individual s involved are incredibly talented and dedicated engineers, scientists, doctors or educators. But, rarely, are they equally prepared to be managers of the organizations whose creation their innovations so frequently spark. All too often, the challenges of managing the organizations themselves diminish the effectiveness of the underlying solution. Our program has helped many such managers by developing business plans, marketing strategies or related projects that help to guide the organization towards its goals in a more efficient and cost effective manner. This presentation will describe a number of these projects, the challenges they faced and suggested solutions.
Sebastian Teunissen is Adjunct professor at the Haas School of Business and Executive Director of the Clausen Center for International Business and Policy. He manages the International Business Development (IBD) Program and the Seminars in International Business Program at Haas. IBD sends teams of consultants to work on projects, for clients, throughout the world. Teams have worked in more than 67 countries to date.
Duration : 0:50:35
Originally posted 2010-06-13 18:14:35.