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well a feasability study is a report prepared to determine the possibilties of succesfully completing a project. i mean is it affordable is there a large ennough target market yada yada yada and i dont know what the second thing is
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It is all a business plan and a proposed budget.
May I suggest you look for an issue of Entrepreneur Magazine. It ‘s got all the guidelines and information you will need.
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Entrepreneur Magazine
Business development involves a number of important things to growing/running a business, such as:
1. Securing financing.
2. Generating and executing deals – could be sales agreements, supply or purchasing agreements, or things like entering into partnerships, licenses or collaborations.
3. Development and execution of a business model.
4. The management of these tasks througout the process.
Market research involves a number of things related to business development, but is a bit more defined. It usually involves finding and evaluating published market surveys written by experts in the industry (like Datamonitor, Standard and Poors, and investment banking analyst reports), and going out and talking to people in the market you’re dealing with – such as customers, suppliers, competitors, etc. The whole idea of collecting all of this information is to understand how big the market is, whether it’s growing, shrinking, changing, etc. And then things like what customers’ needs are, and what drives their purchasing decisions. You also hope to understand how competitive the market is, and how the competition will act/react to changes.
A feasibility analysis is generally asking the questions of "Is this business a good one?" and "Can my company do this?"
So it sounds like your job as a consultant is to help a company understand the answers to these two questions, and you get to the answers by doing the market research and business development work. So you do the market research and business development work as components of the feasibility analysis, which you present to the client. The market research will answer "Is this business a good one for my clien to be in?" by telling you how big the market is, what the industry dynamics are, how likely you are to get a piece of the market, and whether you can make money by doing so. The business development work help you answer "Can my client company do this?" You would help them develop a business model for how to operate in the industry and execute on a plan.
Your feasibility analysis will consist of:
1. Do the market research to see if it’s a good business for your client to get into. Identify the key drivers for success in the industry.
2. Understand your client’s capabilities, strengths, weaknesses to decide whether they have the ability to operate successfully in the industry. If they are lacking key capabilities, identify what/who they will need (resources, money, technology, people, etc.) .
3. Develop a plan for them to enter the business and operate successfully.
4. Present it to the client so they can make an informed decision about if/how they should get into the business in question.
Good luck!
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