Marketing

Niche Marketing Tips: What is Niche Marketing?

Niche marketing is a term that gets kicked around a lot. And in most cases it’s a term that is used incorrectly. It’s worth pointing out that niche marketing applies not only to the world of online information marketing and/or affiliate marketing. Businesses of every model from inventors & product developers to food service companies…

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What is the difference between a marketing campaign and a promotion?

My belief is that promotion is more broad than a marketing campaign (think the four p’s). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, for example, you have marketing activities you are…

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Niche Marketing

Not long ago I was a flustering buffoon when it came to web presence. I held the hand of big daddy Google though and with time and reading came expertise and results. As you can see here (and I'm sure you got here by the same method I got to where I am today) I've…

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Marketing your Business Online

Successful Marketing Starts With Online Marketing If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. Here is a list: It is extremely affordable to…

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What percentage of my marketing budget should I allocate for online marketing?

I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing? You can test how well PPC works for…

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