Products

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

Who Is Talking About You? Foreword by Seth Godin and Afterword by Guy Kawasaki.       Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of…

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Made to Stick: Why Some Ideas Survive and Others Die

  Business Plans Cover via Amazon Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their…

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What’s Social Media Promoting.

Ignore Social Media Promoting At Your Own Peril   The world of networking has changed drastically in the past decade. The new social networking platforms are changing the world of network and of marketing. Today’s social networking software and platforms are designed to build buzz, boost your business and provide service to small firms in…

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The Marketing of Madness Are We all Insane?

Two hour + video documents the story of the high-income partnership between drug companies & psychiatry that has created an $80 Billion psychotropic drug profit center and the flaws in the drug approval process. Learn More or BUY NOW

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices        The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who…

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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

 Viral Video Mkr            Add the Internet to Your Marketing Arsenal-Guerrilla Style!    The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once…

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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a…

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Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who…

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Social Media Marketing: An Hour a Day

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social…

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