Measuring Marketing: 103 Key Metrics Every Marketer Needs

Viral Video Mkr Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They’re being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs.…

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Principles of Marketing, 12th Edition

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing…

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The Referral Engine: Teaching Your Business to Market Itself

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.  The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member,…

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The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.        For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume.…

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

       Praise for Data-Driven Marketing “To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new…

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The Tipping Point: How Little Things Can Make a Big Difference

This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed…

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UnMarketing: Stop Marketing. Start Engaging.

From one of the leading experts in viral and social marketing-market your business effectively to today’s customers        For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows…

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UnMarketing: Stop Marketing. Start Engaging.

       From one of the leading experts in viral and social marketing-market your business effectively to today’s customers For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows…

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