Business Development Marketing

Ignore Social Media Promoting At Your Own Peril   The world of networking has changed drastically in the past decade. The new social networking platforms are changing the world of network and of marketing. Today's social networking software and platforms are designed to build buzz, boost your business and provide service to ... Continue Reading

This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their ... Continue Reading

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide ... Continue Reading

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. ... Continue Reading

  Business Plans Cover via Amazon Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to ... Continue Reading

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices        The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a ... Continue Reading

From one of the leading experts in viral and social marketing-market your business effectively to today's customers        For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the ... Continue Reading

Two hour + video documents the story of the high-income partnership between drug companies & psychiatry that has created an $80 Billion psychotropic drug profit center and the flaws in the drug approval process. Learn More or BUY NOW ... Continue Reading

       From one of the leading experts in viral and social marketing-market your business effectively to today's customers For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same ... Continue Reading

       Praise for Data-Driven Marketing "To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative toolkit for making ... Continue Reading