When you think about it, there are only 2 things that people are looking for in Social Media. It does not matter if you are in real estate, mortgage banking, insurance, or even in marketing of some type. People are always looking for something.

You just need to make sure that you know what those things are.

Most people in the Social Media arena are progressive thinkers and progressive people. Most are ahead of the curve in the web 2.0 world, and most have a focus of being ahead of the pack. The early adopters of Social Media, which I am one, started on the Social media scene 5 years ago. There as not much there, but what was there, was used as best as it could be used.

People then, and people now, are still the same. They always will be. But in the Social media arena, they are looking for 2 things that will help them.

Help them feel better about whom they are. Help them feel better about what they do. And help them feel better about where their life is going. All people are in some way looking for that forward focus. That is why in the social scene, there are 2 things people seem to be seeking more than anything.

Only two.

1) CONNECTION.

Most people in Web 2.0 ville are looking for Connection. They want to connect with people, information, new ideas, new trainings, new events, new groups, new videos, but whatever they are looking for, they want to CONNECT.

Connection is part of the culture we grew up in. People in real estate understand the person want to feel emotionally connected to a house before they purchase it. People want to feel connected to a car before they decide to buy it. And people want to feel connected to something before they start building that bridge of trust with you. You must make an effort to connect in a way that they will respond to in social media.

IN Social Media Marketing, Connection is NOT Correction as so many people think. They are NOT looking to be told that their life is not any good, or is lacking. They are not looking to be told their home is too small for them. They want to Connect to something or someone that will make them feel better about themselves and where their life is headed. You do that in conversations on twitter, facebook, myspace, orkut, moli, LinkedIn, and the like.

They want to feel GOOD about a conversation with you, no matter the social network. They want to feel FOCUSED ON and Tied into a conversation that will help them feel more a part of something that can increase and enlarge their life and future.

CONNECTING with people is simply reaching out and taking their hand over the internet and letting them feel PLUGGED IN to something and someone that can help you connect to new possibilities and to new destinies.

THAT is simple and the truth. Keep the Connection authentic and real, and they will listen to what your conversation is about and start drawing closer to you and your message.

2) Elevation.

People want to feel like they are being lifted higher in their life. They want to feel like their life is going somewhere and means something. We all do. We all are looking for that special feeling that we are special, and as trite as that sounds, it is the truth.

What can you do to create that feeling that they truly believe they are walking on air?

Life them up by noticing something g they said that has helped you.

Compliment them.

Give them a kind remark about their efforts in what they are doing in Social Media.

Ask questions they might know the answer to show you appreciate their knowledge..

Send them new ideas on their passion.

Notice something about their conversation that you can totally appreciate and let them know about it.

Empower them with encouragement.

Thank them for learning something from them.

WHY?

It will make them glad they talked to you in Social Media. And they will remember you the next message, tweet, or conversation. They will move from the Awareness stage, to the Appreciation stage in Social Media.

As a realtor, you will see that they can start to trust you, and even start referring possible clients to you as people they know are moving out or into – your area.

Remember- it is NOT what you said. But how you made them feel by Connecting with them and Elevating their hope and future in the Social media Marketing arena.

blessings…doug

Doug Firebaugh
http://www.articlesbase.com/marketing-articles/social-media-marketing-training-the-two-things-that-everyone-is-looking-for-in-social-media-681829.html

Originally posted 2010-02-22 21:35:03.

The art of the copywriting is one of the a lot elaborate arts in the world.  As in just about every occupation there are most indispensable rules that every copywriter must stay to to win over his reader and develop appealing content  What are these well-known yet so frequently forgotten rules that each copywriter could follow?!  One ought to be as much precise and straightforward as possible in the composing of your text. Your text should have coherent and reasonable style. There ought to be most particular order in which all your concept is created. Moreover, you could always visualise your viewers in front of you and emphasize the most essential points of your concept.

In composing of the advertising try to answer a number of vital inquiries just before you start out gather and layout the construct of your web site.

Generate it easy to examine. You message must have just one essential point. It is not recommended to include a number of factors in your message. Even with the fact that this is an ad and most exaggerations are feasible and most professionals also motivate them, your message need to not include outward lies.  If the reader suspects that you are mendacity he will not be inclined to consider your words and may possibly even doubt the validity of the whole producer you are hitting for. The message need to be published in simple, straightforward to read and understandable style. Do not patronise and try to have truthful and the same dialogue with your purchaser. Do not be really technical in the composing of your concept. However, it may possibly be recommended to incorporate most technical terms in your advertising, often publish it in more general conditions, as your message might be read by the individual who is not familiar with technical details.

Check your text on grammar and spelling pitfalls just before you are putting your message on the web site or submit it to the advertisement. Do not use too many phrases; try to be as succinct as achievable. Your concept ought to be memorable. Talk directly to the reader of your advertisement. Try to use such phrases as “you”, “your” as much as doable, as the advertisement that communicates immediately with your customer is more interesting.

Want to get the true concept of earning money on the internet?  Google Sniper 2 is exactly what you need! Inside you will discover how to get high in the search engines to to increase your traffic and get sales. If you want to learn more about this program , visit my website at google sniper 2 review .

Originally posted 2011-02-15 18:51:08.

Having no traffic to your website is like having a billboard advertisement in the middle of a corn field. This article discusses methods to drive traffic to your website. Their are additional resources at the end of the article.

Business Development Marketing Driving Traffic To Your Website

The world of online business is as different from traditional  business marketing as ground beef is from filet mignon. The problem most business owners are not aware of this fact. The techniques used in Internet Marketing and Business Development Marketing online are very different. Here are the top 5 tips for you to increase traffic to your website.

1. Take the time to master the techniques of article marketing!

If you want to  create an effective presence online and increase web traffic article marketing should be a tool in your box. Taking the time write down your thoughts, ideas and information is a great way to increase the authority of your site and get out your message. This article is an example. Article marketing is a very cost effective way to gain web traffic.

2. Become better known with Press Releases.

Press releases are a great way to let the world know you exist. The difference between articles and press releases is mainly in the format. A press release is written in the third person.

3. Get on the Social Media train and take advantage of the phenomenon!

Everyone has heard of Social Media Marketing whether they realize it or not. Social Media is something that more and more people are enjoying. It is social engagement on an internet level. This is not a place for spamming but more for discussing things like you are visiting with someone. Social Media marketing is a fun and relatively inexpensive if not free way to increase the traffic to your website.

4. Video Marketing is a great way to create trust and get your clients to instantly know who you are.

People love everything about video. From movie stars to movies and TV shows. Video has played a big part in the U.S. culture. People are more likely to click and watch a video, then read an article. That is why video marketing is so powerful. It allows your audience to see who you are and match a voice to a face. This is why video marketing

will allow your audience to know, like and trust you instantly. Video marketing is also very easy. All you need is a video camera and a subject. The best thing about this type of marketing is Google holds video as more valuable and will rank it faster and higher then another content including press releases. This type of marketing can be done for a very low cost.

5. Mastering Google with Adwords!

The best way when increasing web site traffic is to use Google adwords. Adwords is an advanced marketing strategy that does cost money. However if you have the money the risk is definitely worth the reward. With Adwords you want to start off doing small campaigns. This will allow you to understand how it works. Also, make sure you learn as much as possible about Adwords from master marketer before using more money on your campaigns. The last piece of advice is learn, learn, learn as much as you can about this marketing strategy.

These are the top 5 ways to drive a ton of targeted traffic to a website. If you learn how to master all of these marketing strategies, there is no doubt you will be generating enough leads for years to come.

Resources:

WikiHow: Increase Traffic To Your Website

Originally posted 2010-01-17 04:56:45.

Social Media Marketing is a big part of the tool box for an internet marketer. This article discusses Social Media Marketing

Business Development Marketing Social Media Marketing

The term Social Media Marketing is a term that talks about a method to drive traffic to your website via social media websites. The efforts for the social media marketer is to create content that will attract the attention of their readers and will make them want to share it via their social network. This can be used by advertisers from the corporate level to a teenager who is trying to get started in blogging. Social media marketing is the new word of mouth.

The thing that makes social media marketing so useful is its accessibility. If you have an internet connection or access to one you can use social media marketing. Brand awareness can go from zero to on fire sometimes within days. The other thing is the relative low cost of entry.

Social media marketing can be broadcast on several outlets and using many methods. This means that it is relatively easy for people to stay in touch and as a result build and improve relationships. This also allows companies to interact with customers and vendors. The feeling of interaction creates a brand loyalty that before was difficult to acquire.

Messages are retweeted or reposted and then comments are added either for or against the message. The information about the product is spread and many times it can take a life of its own. Personal interaction creates loyalty. This almost creates a feel of around the water cooler.

There are different approaches depending on the platform. Here are the most popular.

Twitter – Twitter uses the right at you individual approach. The product and its use has to be explained in a short burst. This message can link to a website, profile, video etc. Twitter happens in real time. Twitter is also very useful in creating a local connection.

Facebook – When you look at a Facebook profile you see a lot of detail. You can have pictures, videos and lengthy descriptions if you like. The use of videos opens the opportunity to explain more about your business or product. Facebook also allows real time promotion. You can invite friends to events, if your content is interesting enough you will have subscriptions from many.

Blogs – Blogging is becoming more and more popular daily. Blogs create an opportunity to allow companies and individuals to provide a degree of originality, accessibility and information expression that is not available with other methods. Blogs allow longer and more lengthy descriptions. The use of testimonials and links to websites and social media sites like Facebook and Twitter is widely used.

LinkedIn – The use of LinkedIn has increased. LinkedIn is a business networking site that allows professionals to create profiles, meet others and network with other professionals. Company pages are available to present your company’s message.

YouTube – The use of videos have been made increasingly popular by YouTube. The use of videos allows messages to be catered to your particular audience in terms

YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience’s style and taste. The ability to convey a message in less than 3 minutes is something that YouTube provides.

Social Media Marketing can make a difference in the branding of your business. Taking the time to learn what to do or hiring professional is worth the time and effort if you want to use a cost effective way to promote your products or services.

Resources:

Wikipedia: What Is Social Media Marketing

This one day social media training workshop will train you to utilize the new media marketing tools of bulletin boards, blogs, videos, photos, social networks and other social media related websites in your online marketing efforts. Distributed by Tubemogul.

Duration : 3 min 32 sec

Originally posted 2010-02-03 04:18:13.

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Duration : 0:1:3

How To Build A List To Build Backlinks

Webmasters and Internet marketers alike know that the best kind of traffic is search engine traffic. Getting ranked with the search engines can get you hundreds if not thousands of visitors at no cost. Focusing on the methods to build backlinks is the only way to accomplish this. If you can get high quality links to your website it becomes easy to rank well. The following information will look into three tips for link building that you can implement immediately.

How To Build A List To Build Backlinks

Answer niche related questions that have been posed on Yahoo! Answers or in Google groups to create links back to your site. These are obviously not the only locations where you can do this type of market; see what else you can find. Because these questions are being asked by your target audience, they allow you insight and an opportunity to participate in the conversation that matters most to your target audience. The key to success with this strategy is to be as active as possible so that you get to expose your link the most.

Get the word out there to make your site more well known. The more people you get to know about your site the higher the chances of being able to build backlinks. Include a referall form on your site so friends can recommend it to their friends. You can get yourself noticed with PPC campaigns if you have a big enough budget to afford them. It is imperative that you get your site exposed to your target market as much as you possibly can.

Finally, there a wads of webmasters that like to hold contests to get their partners to link to them. This is how it works; you will ask other owners to link to you site in exchange for a your choosing a winner from every site that that linked to you and award a prize This is an easy method for attracting link partners and get related backlinks for other such sites. Just be certain that everyone involved in the contest is qualified.

You can use simple tactics to really advance your efforts to build backlinks. When you start small and steadily build your efforts your campaign is sure to really launch. There’s no need to go crazy and get hundreds of backlinks overnight. You want slow, steady, and consistent results instead. When you take your time and do this the right way, you will see real results in your quest to build backlinks.

Use The Above Unique Methods To Build Backlinks

Originally posted 2010-12-31 12:48:21.

Are you a Social Media Professional?

The Top 25 Signs And Symptoms Of A Social Media Professional

1. You should believe in and use and practice cross-linking in your blog or website.
2.  Highlights others’ work in your blog. This promotes networking.

3. Integrate social media as a vital part of a comprehensive and larger marketing strategy. Social media is not the end all or be all to marketing.

4. Do not pretend to be an expert in everything digital. Do what you do best and network with other professionals to fill gaps

5. Do not be afraid to share best practices and ideas. There is plenty of business and helping to educate others will help you. When you teach others you learn more.

6. Have a working knowledge of tracking tools. This will allow you to measure real progress.
7.  Understand that there really is no one shot fixes all solution for determining ROI for social media
8. Know that social media follows many of the principles of word of mouth advertising and marketing.

9. Do not be afraid to give credit when you use other professional’s ideas.

10. Know that SEO or search engine optimization is a crucial part of social media marketing.

11. Have a working knowledge that social media marketing will involve the use of Digg, StumpleUpon and linkbaiting.

12. Integrate the use of traditional brick and mortar events to enhance social media activity.

13. You are currently working on social media projects.

14. You have an understanding that conversations are just a starting point. Without conversations you are not going anywhere with ROI.

15. Be aware that social networking involves more that simply collecting followers.

16. You should truly listen to your clients.
17.  You should be comfortable helping your clients to understand the benefits of social media and how to implement social media properly.

18. Understand that the concept and practice of social media works best when you are conducting human practices.

19. You are able to bring clients to the point of understanding that they are not the owners of their brand. To change this they have to become recruiters of customer advocates.

20. Don’t act as a social media voice or ghost write for clients.

21. You should know the difference between social media tools and strategy for communications.

22. Never recommend blogging as the first step to social media.

23. Make sure clients are not taken in by the Shiny New Object Syndrome.

24.Know that social media is not simply creating, , delivering or even rebroadcasting content.

25. Be aware that social media is not the exclusive domain of marketing and PR professionals.

If you understand these 25 principles you are a social media professional.

Watch as Tammy describes the fundamental “do’s” and “don’ts” of marketing your business online.

Duration : 1 min 37 sec

Originally posted 2010-09-14 05:49:14.

Social Media Marketing Tools: http://www.pamorama.net/2010/10/12/100-social-media-monitoring-tools/

Free Internet Marketing Training: http://www.baaci.ws Distributed by Tubemogul.

Duration : 1 min 34 sec

Originally posted 2010-10-26 13:07:31.

Overview, Origins, and Basic Ingredients of Social Media : You've heard the term "Social Media". You've heard the phenomenal stories of using internet blogs and marketing campaigns on social networking sites. But what does this really mean? In this class you will learn the basic ingredients of the social media community including bulletin boards, videos and photos. You will be given an introduction to all of these, learn their origins, and how they can be helpful to your various marketing opportunities.

Go to xTrain.com and sign up today with my Promo Code (gio) and get 15% off your entire order! Distributed by Tubemogul.

Duration : 14 min 3 sec

Originally posted 2010-09-19 11:27:15.

Boost your Search Engine Optimization (SEO) with Social Media Marketing Strategies. IMPAQT’s Vanessa Cooper explains how to leverage Social Media tactics for Search Engine Marketing campaigns by touching upon: the effects of Online Video on SEO, the importance of Social Bookmarking for an Enterprise-Level Company and the Role of Marketing in Online Communities. Learn more about Search Engine Marketing, Social Media, and Online Video by contacting IMPAQT.

http://www.IMPAQT.com.

Duration : 0:3:58

Originally posted 2009-11-25 09:28:09.