Social Media Marketing is an excellent way to market yourself and your business. This article gives the Top 3 Reasons To Use A Social Media Marketing Strategy. There are additional resource links at the end of this post.
Social Media Marketing
There was a time when experts asked why use Social Media Marketing. I have to admit I was one of those people. On their face, Social Media Sites were just time traps. WE can argue whether that is a true statement or not. The truth is Social Media Marketing can be a great way to market the business, products and or services that you are promoting.
Here 3 examples of how Social Media Marketing will help you to improve you the SEO or Search Engine Optimization of your website.
- Creates a bond with your target groups or communities – Social Media Sites enable you reach your target market easier and on a regular basis. Many sites are very focused in their interest. The people that are on the sites are focused on a specific topic. These sites can be based on age groups, hobbies, sports, sports teams the list goes on and on. This means that you can truly target you ads or promotions to a specific group. This means that if created properly you are going to have a much better ROI for your campaigns. You can even take the approach of starting your own fan page, profile or group. This means you can be in on the ground floor of the group and have your finger on the pulse of the group. This can provide an insight to your clients that money just can’t buy.
- Exposure to a larger group of people – When you use Social Media Marketing you open the door to a larger group of people. When you make a post to your site it can be seen by others even if they are not your “friends”. This makes the possibilities endless. It can create the herd mentality. Many times people will “like” your site based on the “likes” of their friends. This can create a buzz around your business, product and or service. This sheer force of numbers can take over. This all occurs without hands on input from you. People like to tell others about what they have used and are pleased with.
- Search Engines love to scan social sites – Search Engines are giving more and more authority to social sites. When your site gets bookmarked by different users from different social media website this helps your page rank rise. These create back links which again increase your page rank. It is something that happens organically without your effort once it gets going. This initial effort is required but then it takes on a life of its own.
It doesn’t matter whether or not you are like I once was or you have jumped on board the social media train, Social Media Marketing as a means to improve your SEO is here to stay. The benefits you will gain from developing a Social Media Marketing Strategy will be exponential. Taking the time to learn how to become proficient in Social Media Marketing will be well worth the time and effort. You will see immediate results from your time and effort.