ok well we have a project and i was jw what this phrase meant….." it will also indicate in which publication the ad will appear"
thanks for the help:)
What is the whole sentence? From the above, ads of various sizes are placed within publications such as magazines. There are many variables used in placing ads such as demographics of the product you are selling, the ad message and concept,how the company wants to portray the ad, etc. After such variables have been determined you want to make sure that the publications you choose to place the ads in are cohesive with the variables. For example if your client sells outdoor equipment, and they want to reach outdoor enthusiasts ages 18-45 males and there is a winter campaign , you could place an ad in SKI magazine if the ad concept and message were a right fit and the magazine demographics line up with the males 18-45 audience. Hope this helps.
What is the whole sentence? From the above, ads of various sizes are placed within publications such as magazines. There are many variables used in placing ads such as demographics of the product you are selling, the ad message and concept,how the company wants to portray the ad, etc. After such variables have been determined you want to make sure that the publications you choose to place the ads in are cohesive with the variables. For example if your client sells outdoor equipment, and they want to reach outdoor enthusiasts ages 18-45 males and there is a winter campaign , you could place an ad in SKI magazine if the ad concept and message were a right fit and the magazine demographics line up with the males 18-45 audience. Hope this helps.
References :
work at an advertising agency