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Google not too long ago carried out a serious update on its rating algorithm, dubbed “Jagger” by the search engine optimization community. Many site owners have been left scratching their heads, wondering why their web sites are no longer showing for search phrases they beforehand ranked nicely for and gained site visitors from. So what can you do in the aftermath of “Jagger”, and how can you safeguard yourself from future updates?
First, just a little little bit of history. What is a Google algorithm replace?
Google, like all search engines, has an algorithm that is used to determine the order of their search engine results pages (SERPs). This algorithm is made up of over a hundred factors used to determine the rating of a page. The explanation Google needs to continually update this algorithm is to fight unscrupulous search engine optimisers who figure out factors of the algorithm and then attempt to exploit them with the intention to achieve high rankings. This exploitation normally ends in poor high quality, or “spammy” pages, which are irrelevant to the user and subsequently not results that Google desires to provide.
Traditionally, there have been a sequence of code-named algorithm updates which have resulted in giant drops in site visitors for sites, corresponding to Florida, Gladys, and Bourbon. These updates have seen seemingly tremendous websites take a hammering and Jagger has been no different. So what occurred?
It’s nonetheless too early to ascertain exactly what has happened, as the replace remains to be in progress and will take somewhat longer to settle. Site owners which can be feeling the pinch have complained that they’re losing enterprise specifically due to the lack of site visitors from Google rankings. So remember this – Google gives your search outcomes without spending a dime they usually do not owe you anything! Relying solely on free Google traffic to keep what you are promoting afloat is a misguided strategy at best.
Consider the other engines like google that may present quality traffic. With some effort MSN and Yahoo! can both send focused guests to your web site, with MSN specifically being easier to optimise for competitive phrases and statistically proven to ship converting traffic to your site. Ask Jeeves has emerged because the 4th most popular search engine and can also be value retaining an eye on.
Look for web sites relevant to yours that you might promote on. Many web sites get much of their changing site visitors directly from effectively positioned links on different sites, and if your income from these gross sales are larger than the cost of promoting then it’s going to definitely be a worthwhile investment. Think of websites that complement yours relatively than people who provide related services when on the lookout for these opportunities.
Contemplate a Pay-Per-Click campaign. Some individuals flip their nostril up at having to pay for traffic, however consider the ROI of your marketing campaign somewhat than the initial cost. In the event you can strike the proper stability between your cost per click and conversion rate then this methodology can turn into extremely profitable. With PPC, you’re not on the mercy of algorithm updates. And consider the manpower costs associated with optimisation for natural results earlier than considering them “free”.
The Jagger update has been ongoing since mid-October and remains to be being finalised, so it’s nonetheless too early to invest about what has been targeted and why. However the classes of Jagger are as clear as the Florida replace again in November 2003. Don’t put all your eggs within the Google basket!
Originally posted 2010-12-20 06:32:15.