Sales are the life blood of any business. This article discusses ideas and concepts to help increase your sales.
If you are one of the successful entrepreneurs out there who run your own business, then you know how absolutely vital sales are to your survival. When sales are good, everybody’s happy and spirits are high. When sales lag, however, things start to get a bit scary. In this article you’ll learn some basic tricks from psychology that have been proven time and time again to consistently bring in more sales. They are easy to understand, and easy to implement, so you can easily make more money.
One of the most powerful principles is based on the idea of scarcity. Whenever something is readily available, it isn’t worth much money. But when something becomes scarce, prices and demand skyrockets. Gold is much more expensive than copper because it is much more scarce. Any time you can create the idea of scarcity surrounding your products, you will increase your sales dramatically.
Another powerful influential factor is based on authority. People tend to believe those in authority with to a much higher degree than some nameless guy on the street. You’ll see plenty of experts quoted in advertisements on TV. If you can get some authoritative comments or recommendations for your product or service, this will go a long way in increasing your sales.
One way to increase sales is by using the power of comparison. People perceive things much differently when they are next to something else than when they are alone. For example, one study showed how a restaurant increased sales of a twenty five dollar bottle of wine simply by listing it in the menu next to a hundred dollar bottle of wine. The twenty five dollar bottle seemed much more reasonable in price when compared to a hundred dollar bottle.
People generally behave in ways that are consistent with their previous behavior. You can leverage this part of human nature to help increase your sales. Just convince your customers that buying your product is consistent with their previous behavior. Generally, this takes a more personable approach, but it can be very powerful.
These techniques may seem simple, but they are very powerful. Not only that, but they are consistent, and will increase your sales and maximize your profits.
Originally posted 2013-10-24 15:22:22.