Google AdWords has become one of the most powerful direct marketing tools available today. The results you can experience are truly astounding, but of course you need to know what you’re doing. In order to make it work effectively, you should keep the following tips in mind.
Remember when you’re writing your AdWords ads that you are really talking to someone about something highly targeted to their needs. You can’t just write a general ad and hope to target many markets. No matter what you’re selling with a PPC ad, you need to only address that one product, or service, in each particular ad. It is when people who are searching see your ad, and they immediately know what it’s all about. The meaning in your ad directly relates to what ever it is you’re selling. Therefore you need to have a set of keywords ready for the type of products you’ll be promoting, so that you can write an ad for each of those keywords. You can really help yourself out by ensuring that all is relevant and in place. Doing so will help your qualtiy score, and that is first hurdle you have to overcome with any campaign.
We always recommend writing totally unique ads and not plagiarizing any one else’s ads. A lot of lazy advertisers have no problem with copying ads they see and think are successful. You can do that, up to you, but you will only be cheating yourself. The best approach is to study those ads, and then write your own if you want to improve. Your aim should be to create an ad that gives results and the best way to do that is to write it in your own way.
People can steal an ad, but they are in the minority – and they cannot steal all of them.
Next we’re going to tell you about something not seen by a lot of PPC advertisers, and it has to do with telling stories. Telling a story sounds not quite possible in a short ad, but it really can be done in a certain way. You’ll be simply saying something that grabs their hearts and causes them to have sympathy or empathy. This will help you connect with them on a higher level and let you achieve what you want.
Google AdWords is not for people who are too lazy to read and learn because that is how you can succeed with it. Once you start putting the knowledge into action, you’ll start to learn a lot more, which will obviously enhance your campaign and give you a better return on investment.
Originally posted 2015-01-29 09:17:45.