Greg Jarboe, SEO-PR, interviews George Revutsky, CEO, MyNextCustomer. George talks about the origins of his company, MyNextCustomer.com, why it was created and later shows examples of how his company’s software works using his iPad. George begins by explaining how he had been working in search marketing and had to spend 30 to 40% of his time pulling together reports for his clients; these included pulling reports from Adwords, Yahoo, email marketing, Google analytics. But pulling these reports was very time intensive. George decided that the pulling of these reports could be automated and his company developed software to do so in real-time. MyNextCustomer originally started off integrating paid search, then SEO as part of its software offerings, then moved on to incorporate ways of tracking offline marketing and came up with MyNextCustomer.
MyNextCustomer is a simple dashboard that enables search marketers to pull all of their marketing data into one place, analyze the return on adspend and on the lifetime value, and tell you what is working and what isn’t and do so in five minutes.
Prior to founding MyNextCustomer, George spent eight years as founder and CEO of ROI.works Search Marketing, Inc. His clients there have included Union Bank, Apple, American Capital Strategies (ACAS), Signatures Network/Live Nation (LYV), 3PAR (PAR), COIT Cleaners, Mini, and Cardstore.com.
For more information about MyNextCustomer, please visit:
For more information on exhibiting at SES, please visit: http://www.searchenginestrategies.com
Duration : 0:8:15
Originally posted 2012-10-11 11:16:57.