San Francisco media buyers discuss new IAB certification guidelines at Connected Marketing Week

Some of San Francisco’s top media buyers talk about the significance of the new IAB guidelines at Connected Marketing Week in San Francisco, 2010.

Matthew Boyd, SVP, Western Sales, ValueClick, stressed the importance of the recent IAB announcement of the first 16 ad networks to commit to the certification process for the quality assurance guidelines and the level of comfort it provides the San Francisco media buying community around working with certified ad networks and exchanges. Next, Matt interviews Kim Small, associate media director, Universal McCann, about key takeaways from their panel. Kim says the new IAB guidelines will have significant impact on her buying decisions. Christopher Ukko, PHD Network, said one of his key takeaways was the transparency of the IAB guidelines and how ad verification will become a more important component in his media buys. Finally, Lindsay Wong, associate media director, Razorfish, concludes that agency education will be the biggest stepping stone and how important it will be for buyers to become educated about the new guidelines, including teaching the media planners about the new IAB certification.

For more information about the new IAB certification guidelines please visit:

Duration : 0:2:48

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Originally posted 2010-09-01 18:04:13.