Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
If the content is search engine friendly, there is every possibility that the content gets indexed in the SERP (Search Engine Return Page) in the high page ranking. In doing so, a content writer needs to be an SEO analyst and he must know the requirement of the readers and must possess some amount of the knowledge in the search engine.
SEO writing is not merely inserting several disjointed, thesaurus-sounding keywords into the copy, for the sake of the rank high in search engines. Content overstuffed with keywords will not help in this regard. The planning stage for search engine copywriting requires the consideration of the density of keywords in the content. Heavy keyword stuffing is not a good attempt. The search will see this as some kind of deliberate action to fit the keywords into the content, and it is called spamming; that way there might have been a possibility of being banned by the search engines. Therefore, one has to be very much careful about search engine copywriting.
SEO copywriting is not that much difficult but just a little bit complicated. Following some tips, one can easily attain the professional expertise to write content keeping in mind the elite SEO rules.
Basic Rules for copywriting for search engine optimization and marketing:
To begin with, it is advisable to have the knowledge of the keywords optimized for. Once you start writing the content, please remember to include the keywords therein. It is better, to have the keyword info beforehand and then just complete the content, and depending on the circumstances, just fit the keywords in the content. Focusing your copy on only two or three primary keywords or keyword phrases will help a lot to get the best the best result.
It is also very much required to have a proper info about the website for which you are writing the copy. The information first prompts you to have a sound knowledge about the target audience. That reduces your toil largely.
Generally, 250-500 words article is better in the web site. The search engine can read it properly. Make sure to have the keywords fitted in the first two to three paragraphs as the search engine spider does not go deep into your content. This way you can help the search engine finding the relevant keywords. Try avoiding the images as much as possible, as the search cannot track the images. If, however, there is a necessity, you can use the Alt texts on the images.
It is a good practice to use the CSS or Cascading Style Sheet as it allows you to tell a browser how to present your page. CSS approach separates the presentation style of the documents from the content, hence simplifies site maintenance. One can easily maintain the visual appeal of the text in headings through CSS.
The importance of Search Engine Copywriting
We take your lead, perform further research, and present a Search Engine Optimization strategy that best integrates Best Practices SEO and your company’s unique needs.
Content is King! This is a major part of any SEO Strategy. Remember that the whole internet is based on words, so having the right words in the right place is crucial.
Search Engine Optimization – Beyond 2007
As long as people are searching for something, using Internet technology, there will be a need to understand what the mechanisms are that prioritize search results. Search engine optimization becomes a practice of understanding where not only users, but users potentially interested in your information, will be online, what sites they visit, where their questions are being answered and what tools they are already using to find information like yours.
Originally posted 2010-01-14 01:45:44.