Are you a chiropractor who’s purchased an expensive website, only to find that new patients are not knocking your door down like your practice management group promised you? If you can believe it, this applies to the majority of chiropractic professionals that shell-out big bucks on sophisticated websites. What doctors are not told is that actual visitors to the website is the most important part of chiropractic internet marketing. We call this traffic! If you don’t have a steady stream of online traffic, your office will not be noticed or found. I mean, you could get the best results of any chiropractor out there, but if no one knows about what you do, it doesn’t matter!
When it comes down to it, getting boatloads of traffic couldn’t be easier in today’s time. The problem is, chiropractic internet marketing that works is NOT taught in school and hardly any consultants are teaching it. The insider information I’m going to share with you in the coming paragraphs has the potential to change your practice forever if you learn and apply these proven strategies sooner rather than later. These traffic generation methods have been single-handedly responsible for me generating over five figures every month just in online income.
Let’s begin with some time-tested ways to get tons of visitors to your chiropractic website. The first thing that you can do is begin to implement article marketing. This can be a very good thing for your practice, as it gets you good exposure on the search engines like Google and Yahoo while building your credibility as an author. I recommend at least writing one article a week yourself. If this is too much for you, have someone else do it since articles are an incredible way to generate traffic and buzz.
Next, get a blog going for your practice. Once your blog is up, you’ll want to add to it a few times a week. You can include articles, videos, press releases or podcasts on the blog. Your blog is like your home where people go to learn about you from a business and personal perspective. Blogs get indexed very well by the search engines as well. WordPress and LiveJournal are two of the main hosts out there you may want to consider.
Third, regular posting on forums like Yahoo Answers is a good way to get good traffic. Make it a habit to take 15 minutes a day to post comments in relevant and highly targeted forums, as this can definitely boost your chiropractic website popularity. Forums are a place where you can play the role of the problem solver and build great rapport within your local community and niche.
Continuing on, social networking (AKA social marketing) is another solid Web 2.0 medium to use with your chiropractic internet marketing campaign. Social media sites like LinkedIn, Facebook, Myspace, and Friendster can allow you to easily connect with members in your community and create trust. Whenever you send a request to be someone’s friend, immediately they are notified and will check out your page to see what you do. Tons of free exposure can be gained by devoted a few minutes a day to meet new people online.
Fifth is pay per click ( or PPC) advertising. Google, MSN, Yahoo, and other networks offer this targeted service as a way to get instant traffic to your chiropractic website. Without question, it’s an automatic method that will get you whatever amount of traffic you can afford. The benefit is that the traffic is literally “on-demand.” Forget about waiting for search engine optimization (SEO) tasks to finally start. One of the cons is that you lose your butt if you are not careful and seasoned. Make sure you set a spending limit every day so you don’t go broke.
Finally, we arrive at chiropractic video marketing. It’s been said recently, and I can tell you from a great deal of personal experience, that video is the most powerful medium for allowing your target market or local community to get to know you! Mark my words, 2009 is the year that video marketing completely explodes! It will no longer be an option for chiropractic internet marketing, it will be a must. Your videos work for you all day and all night getting you maximum exposure and producing unparalleled leverage. Your viewers are able to meet and know you before they ever do so face to face. I cannot even begin to tell you how many new patients I have gained from this method, not to mention substantially increasing my bottom line! Let’s face it, most would be more inclined to watch a video than read text on paper or the internet anyway.
Application of each of these proven tactics in your chiropractic internet marketing arsenal has the potential to dramatically change your practice life. You’ll be working smarter, not harder and leveraging your time much more effectively. Remember, it’s not good enough to just having a killer chiropractic website, you need to be able to flood it will traffic on a regular basis! Just like new patients are the life-blood of your practice, truckloads of new visitors to your page carry the same benefit.
Originally posted 2015-05-24 20:31:44.