This is a very common question that internet marketing agencies get. With all the website design software available and inexpensive hosting many small business owners don’t really see the need for help when marketing their small business online.
Yes you can build a webpage with many of the free software programs available or purchase a more sophisticated web design software. There is also hosting available.
All you have to do is ftp the web pages you build to the server. The home page is always the index file.
Remember to build a good deep linking structure by linking each page together and all of them back to the home page. It is also a good idea to put links in the content to link to similar pages. Setting this type of a linking structure can keep people on your website much longer.
Install the script for your auto responder into the contact page so you can catch all the valuable contact info of your visitors. Depending upon the amount of traffic you intend to drive to your site you can use a 3rd party auto responder for a monthly fee. The most efficient is to buy your own software and ftp it to your server.
With this in place you can set up an email marketing campaign which can prove to be your most valuable revenue source if marketed effectively.
Now you must drive traffic to this beautiful site you built. There are multiple internet marketing strategies you need to implement. They target different traffic sources so each needs to be considered. Also some internet marketing strategies are effective immediately like PPC, PPI, PPA etc. Beware that these types of campaigns can add up a large bill very quickly so keep a close eye on these daily.
Some take a little more time like some deep linking campaigns and search engine marketing but these can prove to be the best internet advertising in the long run.
Don’t forget the social media networks which are becoming very popular with you tube ranking in as the second largest search engine for information now on the internet.
Now comes time for the tweaking, to maximize ROI. Install the script of a good statistics program that you prefer so you can begin to analyze data and see which internet marketing strategies campaigns are working best for you. Remember if your tracking script is in php code and your index extension is htm or html you must rename it to php or your tracking code will not read properly.
If all of these things are something you understand and excel at then I do not see why you need any help from internet marketing agencies in marketing your small business online.
Originally posted 2016-08-29 19:16:31.