Posts Tagged ‘apple’

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

Who Is Talking About You? Foreword by Seth Godin and Afterword by Guy Kawasaki.       Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of…

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Social Media Song: Crazy Little Thing The Web

A social media song by Pete Codella. Music video by MultiMediaWise. Vocals: Pete Codella, APR @codella Lyrics: Pete and Vickey Codella Music Video: MultiMediaWise LLC @MultiMediaWise Musical Arrangement: Mark Scholl at Screaming Tigers Recorded at M.J. Greene Audio: Michael Greene and Tyler Castleton Special thanks to the crew at MultiMediaWise: Preston Parker, Director…

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Apple Marketing: Part III

*HELLO* – So this is Part III of a mini series that I have started, in which I am talking about Apple’s Marketing Strategy. Lately we have seen battles between Apple and Microsoft, shooting each other with commercials. So I thought we should try and break down the essence of Apple’s marketing strategy and try…

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