Escaping the Dark Ages of Online Marketing with Tom Leung

Tom Leung, Business Product Manager for Google Website Optimizer, speaks about how online marketing is moving from clicks to conversions. He discusses how you can use controlled online experiments to increase your conversion rate, and covers what you should be testing. He then shares case studies with the help of WiderFunnel, a Website Optmizer Authorized…

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Conversion Closing Rap

Chuck from Pop Labs raps about how making the right choices in your online marketing campaigns can increase not only the traffic and the conversions you get, but how you close those conversions. Lyrics: You launch a campaign but thats not all you need, your campaign not working if its not generating leads, no contact…

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