Posts Tagged ‘copywriting’

3 Major Mistakes to Avoid When Copywriting

Copywriting probably seems hard and complicated but when applied the right way it can do wonders for your business. Obviously this won’t be possible if you make any of the easily avoidable mistakes we’ll talk about in this article. This one can seem that it applies universally to all writing, but even in copywriting you…

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Monday Morning Marketing Quote: What Your Customer Values

http://www.marketingbeyondadvertising.com Have you become so distracted that you’re missing the point? In this edition of Monday Morning Marketing Quote, I’ll touch upon a common oversight in your marketing. I’ll also give some research tips for determining your customer’s felt need. Today’s quote is from my partner, Mike Dandridge, and his book, The One-Year Business Turnaround.…

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SEO Copywriting and Linking with Terry Plank

A discussion on the importance of copywriting and the use of links and directories when optimizing for higher search engine rankings with Terry Plank, Dean of the Search Engine Marketing Professional Organization (SEMPO). Terry talks about these topics with Byron Gordon of SEO-PR as part of SEMPO ‘s training workshop at SES San Jose 2008…

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