Business Development Marketing » network http://business-development-marketing.com Internet Marketing for the New Age Tue, 07 Feb 2012 04:18:26 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Marketing to the Gen Y Consumer http://business-development-marketing.com/social-media-marketing/marketing-to-the-gen-y-consumer http://business-development-marketing.com/social-media-marketing/marketing-to-the-gen-y-consumer#comments Mon, 06 Feb 2012 04:04:39 +0000 admin http://business-development-marketing.com/social-media-marketing/marketing-to-the-gen-y-consumer Written by Erica Campbell, Gillian Luce and Kimetha Hill “Gen Yers,” “Echo Boomers,” “Millennials,” “Net Generation,” “Trophy kids,” whatever you want to call them, are you ready to market to them? The largest generation since the Baby-Boomers, the Y Generation is defined by their numbers. Generation Y, born between 1977 and 1994, makes up over [...]
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Written by Erica Campbell, Gillian Luce and Kimetha Hill

“Gen Yers,” “Echo Boomers,” “Millennials,” “Net Generation,” “Trophy kids,” whatever you want to call them, are you ready to market to them? The largest generation since the Baby-Boomers, the Y Generation is defined by their numbers. Generation Y, born between 1977 and 1994, makes up over 70 million people in the U.S.; which equates to 20% of today’s population. 1 Growing up in the age of technology has definitely given them an edge. In a world where YouTubeTM videos, MySpace® friends and common lingo including terms like ‘OMG,’ ‘LOL,’ ‘I Facebooked you,’ ‘BBIM,’ and ‘I tweet,’ building and sustaining relationships with consumers has become increasingly difficult, forcing marketers to reach beyond familiar and traditional strategies and techniques.

Web 2.0 platforms, mobile devices and video sharing sites are not merely evolutionary changes in the world of marketing. They are revolutionary. As marketers we need to reach Gen Y through an integrated marketing strategy which includes advertising on multiple platforms such as print, Internet, social networking sites, video sharing sites, text messaging, mobile Web sites, and the like. In a study conducted by Junco and Mastrodicasa: “Research on ‘The Net.Generation,’” they found that 97% of students owned a computer, 94% owned a cell phone, and 56% owned an MP3 player (iPod, Zune, Sansa, etc.). In that same study, 69% of students polled reported having a Facebook account, 28% reported owning a blog and 44% reported reading blogs.

Generation YWho Are They?

Gen Y is well educated and will have a huge social and economic impact. They are very independent due to divorce, day care and single parents. According to NAS Recruitment Communications, they were raised by “active parents,” who gave children lots of attention. They are very technologically savvy and thrive on networking and connecting with their friends and families through instant communication. Gen Yers, also known as Millenials, are considered efficient multi-taskers who will get things done faster and better than their competition. Often times Millennials can be curious, expressive and impatient while demanding instant gratification.

How Do You Gain Gen Y’s Attention?

Have your message available to them across multiple platforms. For Rent Media SolutionsTM accomplishes this by enabling renters to find apartments any time, any place and strives to position your apartment listings in more places for consumers. With more than 2 million publications distributed monthly nationwide, 2.4 million visitors each month to its Web sites, more than 13,000 text messaging customers, more than 2,000 customers using its online video, For Rent Media Solutions offers more points of contact to apartment listings than anyone in the multi-housing industry. Here are four tips on how you can successfully engage with Generation Y in this ever-changing marketplace:

  1. Be available 24/7:
    Today, consumers are gathering information when they want and how they want. Gen Y in particular has become accustomed to instant gratification and they prefer to receive lots of  feedback. They tend to be impatient and want answers immediately. So take that into consideration when marketing. In addition to your Web site and listings on our Web sites,  also consider having a blog. As mentioned previously, 44% of the participants from the Junco  and Mastrodicasa study reported reading blogs. That’s a huge audience! For Rent Media Solutions allows prospective renters to find apartments 24/7 via our Web sites, social media profiles, our iPhoneTM application, mobile Web site, and text messaging.Incorporate For Rent Media Solutions’ text messaging product into your advertising. This allows the apartment seeker to send a text message with your property’s unique keyword to the short    code 47368 (4RENT). The property keywords can be seen on leasing banners, yard signs at the property, and in For Rent Media Solutions’ magazines. By texting the keyword, apartment  seekers receive a response text message with information about the specific property.   Property managers can also use the service to send customized messages promoting specials to  potential renters, as well as important messages and alerts to their current residents.
  2. Listen:
    Gen Y is very blunt and expressive and making their point is important to them. Listen carefully to their wants and needs and analyze their behavior. According to a Cone Business study in September 2008, 93% of people using social media believe a    company should have a presence in social media and 85% believe a company should go further than just having a presence and should also interact with its consumers via social media. For Rent Media Solutions continues to push to be more social and find new ways to engage its consumers.  ForRent.com has taken a strategic approach to get in and get social and take their efforts to the next level with sites such as Facebook, MySpace, YouTube, and Twitter to maximize their  reach.For Rent Media Solutions likes to encourage feedback from its users and wants to hear what they     want in order to provide a better apartment searching experience for them. The company diligently follows up with customers whenever they have a question or comment whether it is   sent in the form of an email, MySpace message, YouTube video comment, Facebook message or a Tweet. Engaging with consumers provides a better experience for them while also giving companies necessary feedback.
  3. Be Creative:
    Gen Y likes to mix it up and keep it new. So your advertising to them needs to be creative in order to catch their attention. Things you’ve done in the past may not necessarily work for the future. Being innovative and thinking outside the box is vital! ForRent.com launched its second  annual video contest on April 1. The “Ready2Move?” video contest at http://contest.forrent.com/ asked apartment seekers to tell ForRent.com in a 60 second or less video why they are ready to     move, for a chance to win $10,000. The concept gives users lots of flexibility with their     responses and also allows for plenty of room for fun and creative interpretation.
  4. Go Green:
    The green revolution is more important to members of Gen Y than it ever was in the past. Gen Y has grown up with efforts to help save the environment and help preserve it for future   generations. Therefore, they are much more willing to alter their point of view on a company if        they know they are committed to conserving resources and finding innovative ways to be eco-friendly.  For Rent Media Solutions understands the big impact that corporations can have on the   environment. Here are some ways that we are helping to protect the planet: All newsprint pages   are printed on recycled paper and our insert cards are printed on a UV press that uses non    hazardous inks and do not emit VOC’s into the atmosphere.We also recycle all of the metal for the plates, and the ink/water/fountain solution. In addition to using eco-friendly methods during our business practices, we also provide ‘going   green’ tips and green living blogs for apartment renters and property managers. These tips range from using ‘green’ products to clean your apartment, purchasing  energy efficient appliances, ways to save on water, heat and electricity and how apartment communities can benefit from ‘going green.’

The bottom line is that Gen Y is making waves. Understanding the needs and wants of the Y generation is one of the most important steps in marketing to them and retaining them as your customers.  In order to reach Gen Y, brands need to keep their advertising simple, be available, be authentic, be trendy and be where they are by providing them with what they want.

Source: 1 Bureau of Census

Gillian Luce

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Originally posted 2010-06-26 06:47:46.

]]> http://business-development-marketing.com/social-media-marketing/marketing-to-the-gen-y-consumer/feed 5 Katie Freiling – Social Media http://business-development-marketing.com/social-media-marketing/katie-freiling-social-media http://business-development-marketing.com/social-media-marketing/katie-freiling-social-media#comments Sun, 22 Jan 2012 23:29:52 +0000 admin http://business-development-marketing.com/social-media-marketing/katie-freiling-social-media Katie Frieling has risen quickly to the top of the social media marketing world by practicing what she preaches–making a name for yourself using blogging and social networking. In this recent conversation Katie shared her thoughts on how anyone can do the same following a simple social media strategy. Learn more about Katie at www.KatieFrieling.com. [...]
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Katie Frieling has risen quickly to the top of the social media marketing world by practicing what she preaches–making a name for yourself using blogging and social networking.

In this recent conversation Katie shared her thoughts on how anyone can do the same following a simple social media strategy.

Learn more about Katie at www.KatieFrieling.com.

Duration : 0:2:22


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Originally posted 2010-07-23 23:09:06.

]]> http://business-development-marketing.com/social-media-marketing/katie-freiling-social-media/feed 5 Starting a Business Development Center in Nigeria 957-p3 http://business-development-marketing.com/business-development/starting-a-business-development-center-in-nigeria-957-p3 http://business-development-marketing.com/business-development/starting-a-business-development-center-in-nigeria-957-p3#comments Fri, 20 Jan 2012 23:04:31 +0000 admin http://business-development-marketing.com/business-development/starting-a-business-development-center-in-nigeria-957-p3 http://www.OnlineAutopilot.ws Starting a Business Development Center in Nigeria 957-p3 GDI Program GDI provides 5-level uni-level compensation plan ie. You will receive commission for 1st, 2nd, 3rd, 4th and 5th levels. In addition, there is a $100 cash bonus for every five (5) paid affiliates referred by you in a week period. There is no limit [...]
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Originally posted 2010-09-30 09:22:04.

]]> http://business-development-marketing.com/business-development/starting-a-business-development-center-in-nigeria-957-p3/feed 6 I am doing a research project on Social Media Marketing. I’m in need of data,info and reports on it! Have any? http://business-development-marketing.com/social-media-marketing/i-am-doing-a-research-project-on-social-media-marketing-im-in-need-of-datainfo-and-reports-on-it-have-any http://business-development-marketing.com/social-media-marketing/i-am-doing-a-research-project-on-social-media-marketing-im-in-need-of-datainfo-and-reports-on-it-have-any#comments Thu, 19 Jan 2012 22:51:41 +0000 admin http://business-development-marketing.com/social-media-marketing/i-am-doing-a-research-project-on-social-media-marketing-im-in-need-of-datainfo-and-reports-on-it-have-any Hi. I need data, info and reports which may be useful in my research project on Social Media Marketing. Please send me if you have any (post it here or if you have files send it to girishn13@in.com. Do suggest me what all i could discuss on research on. Ideas are suggestions are welcome. Please [...]
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Hi. I need data, info and reports which may be useful in my research project on Social Media Marketing. Please send me if you have any (post it here or if you have files send it to girishn13@in.com. Do suggest me what all i could discuss on research on. Ideas are suggestions are welcome. Please help. Thank You :)

Explain how you doing a research project relates to us doing your research?

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Originally posted 2010-07-17 16:58:26.

]]> http://business-development-marketing.com/social-media-marketing/i-am-doing-a-research-project-on-social-media-marketing-im-in-need-of-datainfo-and-reports-on-it-have-any/feed 8 Building Trust with Attraction Marketing – Network Marketing Meetup http://business-development-marketing.com/marketing/building-trust-with-attraction-marketing-network-marketing-meetup http://business-development-marketing.com/marketing/building-trust-with-attraction-marketing-network-marketing-meetup#comments Sat, 24 Dec 2011 14:02:52 +0000 admin http://business-development-marketing.com/marketing/building-trust-with-attraction-marketing-network-marketing-meetup http://www.NetworkMarketingMeetup.com I’m giving a presentation at one of the Seattle Network Marketing Meetups on the topic of attraction marketing. One of the meetup members asked how can you build trust with people you meet online. Watch the video to see my answer. Duration : 0:2:29 » Inline Ad Purchase:  Intext Link | Banner Ad Originally posted [...]
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http://www.NetworkMarketingMeetup.com I’m giving a presentation at one of the Seattle Network Marketing Meetups on the topic of attraction marketing. One of the meetup members asked how can you build trust with people you meet online. Watch the video to see my answer.

Duration : 0:2:29


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Originally posted 2010-02-27 13:49:27.

]]> http://business-development-marketing.com/marketing/building-trust-with-attraction-marketing-network-marketing-meetup/feed 17 San Diego Social Media Marketing Consultants, Boom Media http://business-development-marketing.com/social-media-marketing/san-diego-social-media-marketing-consultants-boom-media http://business-development-marketing.com/social-media-marketing/san-diego-social-media-marketing-consultants-boom-media#comments Wed, 23 Nov 2011 03:40:25 +0000 admin http://business-development-marketing.com/social-media-marketing/san-diego-social-media-marketing-consultants-boom-media internet in san diego, search marketing san diego, media advertising agency, social media agencies, online marketing consultants, social media marketing consultants, web marketing consultants, creative advertising agency, marketing communications agency, san diego advertising, search engine marketing consultants, web marketing san diego Duration : 0:1:6 » Inline Ad Purchase:  Intext Link | Banner Ad Originally posted 2010-05-25 [...]
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Originally posted 2010-05-25 08:26:41.

]]> http://business-development-marketing.com/social-media-marketing/san-diego-social-media-marketing-consultants-boom-media/feed 16 Network Marketing Success = Marketing System http://business-development-marketing.com/viral-video-marketing/network-marketing-success-marketing-system http://business-development-marketing.com/viral-video-marketing/network-marketing-success-marketing-system#comments Mon, 07 Nov 2011 23:01:36 +0000 admin http://business-development-marketing.com/viral-video-marketing/network-marketing-success-marketing-system http://www.spiderwebguru.net A powerful online network marketing system takes A LOT of the talent and throws it right out the window! However, most network marketing leaders today promotes an online system that makes it literally impossible for the average person to realistically succeed with MLM. With other words: They basically tell other network marketers to purchase [...]
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http://www.spiderwebguru.net
A powerful online network marketing system takes A LOT of the talent and throws it right out the window! However, most network marketing leaders today promotes an online system that makes it literally impossible for the average person to realistically succeed with MLM. With other words: They basically tell other network marketers to purchase and cold call leads, plus bothering family and friends for 2-7 years, one recruit at a time, so that they one day might get rich.
But, let's be honest to our self. Most people in the world don't have a "Non-Negotiable Nothing Can Stop Me Attitude", so if they receive too much rejection, they will quit. We can all agree on that in order to be as effective as possible in network marketing you need to duplicate your efforts to other people. It would be great if everyone could recruit 3 people each, 3, 9, 27, 81, 243, 2187, etc. The simple truth is that, people don't duplicate them self. However, Systems and Machines do, but not people.
So, …

Duration : 3 min 34 sec


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Originally posted 2010-02-06 22:41:16.

]]> http://business-development-marketing.com/viral-video-marketing/network-marketing-success-marketing-system/feed 16 Social Media Frustration Marketing Strategies Buzz & Value http://business-development-marketing.com/social-media-marketing/social-media-frustration-marketing-strategies-buzz-value http://business-development-marketing.com/social-media-marketing/social-media-frustration-marketing-strategies-buzz-value#comments Thu, 03 Nov 2011 21:52:08 +0000 admin http://business-development-marketing.com/social-media-marketing/social-media-frustration-marketing-strategies-buzz-value http://www.lauraonsocialmedia.com Certified Social Media Marketing Expert Coach Laura reveals strategies for creating buzz & marketing value with Facebook or Twitter using social media networking. Duration : 2 min 56 sec » Inline Ad Purchase:  Intext Link | Banner Ad Originally posted 2010-06-16 16:33:56.
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http://www.lauraonsocialmedia.com Certified Social Media Marketing Expert Coach Laura reveals strategies for creating buzz & marketing value with Facebook or Twitter using social media networking.

Duration : 2 min 56 sec


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Originally posted 2010-06-16 16:33:56.

]]> http://business-development-marketing.com/social-media-marketing/social-media-frustration-marketing-strategies-buzz-value/feed 13 Online Marketing Tips: Social Media Types (Part 2) http://business-development-marketing.com/social-media-marketing/online-marketing-tips-social-media-types-part-2 http://business-development-marketing.com/social-media-marketing/online-marketing-tips-social-media-types-part-2#comments Sun, 30 Oct 2011 20:00:36 +0000 admin http://business-development-marketing.com/social-media-marketing/online-marketing-tips-social-media-types-part-2 Just what are the types of Social Media out there? Social Ratings & Reviews? Social Bookmarking? Blogs? Yes.. that and much more. Li Evans of KeyRelevance.com & SearchMarketingGurus.com explains the significance of the different types of social media for online strategies. full transcript at: http://www.searchmarketinggurus.com/search_marketing_gurus/2008/04/online-market-2.html Duration : 4 min 13 sec » Inline Ad Purchase:  Intext [...]
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Just what are the types of Social Media out there? Social Ratings & Reviews? Social Bookmarking? Blogs? Yes.. that and much more. Li Evans of KeyRelevance.com & SearchMarketingGurus.com explains the significance of the different types of social media for online strategies.

full transcript at: http://www.searchmarketinggurus.com/search_marketing_gurus/2008/04/online-market-2.html

Duration : 4 min 13 sec


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Originally posted 2010-08-25 23:05:57.

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