Telco 2.0 and Web 2.0: Making Money Together? (1 of 5)

This session will examine how the Web 2.0 paradigm is impacting telcos and how they are adapting to co-opt this paradigm to maintain service relevance in the IP-centric world. We will cover: What is meant by Telco / Web 2.0? What is the state of current service provider Telco 2.0 / Web 2.0 activities? What…

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Fundamentals of Marketing Basics (Part 1)

Fundamentals of Marketing Basics (Part 1)   The Four P’s Of Marketing are known as: The Four P’s Of Marketing #1: Product – The product is the thing, item or service that the client or consumer wants or needs. The Four P’s Of Marketing #2: Price – The price is what is given in exchange…

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What are the main duties for a product marketing manager?

I am just wondering about some following questions about the position of product marketing manager: what are the differences between a general marketing plan and the marketing plan made by the product marketing manager? I am talking about the ERP software product . For example,do the marketing objectives contain only the finacial figures (which is…

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