Posts Tagged ‘Seth Godin’

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

Who Is Talking About You? Foreword by Seth Godin and Afterword by Guy Kawasaki.       Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of…

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The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.        For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume.…

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