Dramatic Shift in Marketing Reality (Scholz & Friends)

Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising…

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2008 Latest Edition – Did You Know 3.0 – From Meeting in Rome this Year

http://www.btang.net/ 3.0 for 2008 – Newly Revised Edition Created by Karl Fisch, and modified by Scott McLeod; Globalization & The Information Age. It was even adapted by Sony BMG at an executive meeting they held in Rome this year. Credits are also given to Scott McLeod, Jeff Brenman Duration : 0:5:16 Originally posted 2016-04-12 17:56:06.

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