Posts Tagged ‘word of mouth’

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

Who Is Talking About You? Foreword by Seth Godin and Afterword by Guy Kawasaki.       Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of…

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The Referral Engine: Teaching Your Business to Market Itself

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.  The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member,…

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