Posts Tagged ‘youtube’

PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS

http://www.pbs.org/mediashift/2009/11/5across-social-media-marketing-101323.html Everyone talks about social media marketing, and how businesses must be on Twitter and Facebook to succeed. This roundtable of experts gives advice on what works — and doesn’t — for small businesses, non-profits and big companies in the social media space. Duration : 0:22:4 Originally posted 2009-12-17 22:17:09.

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices        The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who…

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Future of Search (2/5): Microsoft interview with Latitude

Prominent figures from the search industry tell Jon Myers, from SEM agency Latitude, how they envisage the future of search, in a series of 5 interviews taken during the Online Marketing Show 2007 in London. Mel Carson, from Microsoft adCenter, points out in this interview the role of targeting, and the increasing importance of media…

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